Multiple announcements were expected on the day of the 46th annual CH golf tournament at Laval Sur-le-Lac. All upper management was scheduled to speak as well as multiple Habs players.
The first announcement that was expected was the case of the "C". Who would be the captain of the 2022-2023 Montreal Canadiens? Rumours and opinions flooded Twitter for months. Suzuki, Edmunson, Gallagher, and Caufield were all names circling Habs Twitter. Every Habs fan made it known who they wanted to lead this team through some very important stages in its growth.
Lo and behold, this morning, Martin St Louis steps up to the mic and announces that Nick Suzuki is going to be the 31st captain of the Montreal Canadiens. A proud-looking Suzuki emerges from the front doors of the clubhouse to address the media. The 23-year-old puts on a brave face and, in french, thanks the fans and states his excitement. He introduces Brendan Gallagher and Joel Edmunson as his assistants and the three players' field questions. he explains that despite his youth, he is confident in himself and the team and will strive to earn his position. On the surface, this seems like a great day for fans; unfortunately, the captaincy was not the only thing announced this morning.
As the smiling Suzuki emerged from the clubhouse, nobody was looking at the shiny new "C" on his uniform; instead, they were looking at the other side where a big gaudy blue and yellow RBC logo sits. The Canadiens announced earlier today that they would be participating in the NHL's new jersey advertisement program, and this was most fans first look at the changed jersey. Naturally, Habs fans all hate it. The tampering with the Blue-Blanc-Rouge is no joke. What made matters worse is that when Geoff Molson was asked about the advertisement, he responded that the ad was "a great opportunity" and that he was "excited to pursue the idea further" (Source) I think that Habs fans would have preferred something along the lines of "unfortunate necessity" and "we are just trying it out." Geoff Molson instead seems excited about the chance to slap logos all over the most beautiful jersey in professional sports.
It is very possible that fans are just being dramatic, but with the rise in ticket prices and food costs at the Bell Center, we, as fans, see this as a cash grab. Do the Canadiens really need more revenue? Especially if the cost is making fans unhappy? I sincerely hope that the RBC logo does not stay. At the very least, it should become more stylized; yellow does not belong on our jersey.
On a side note, congratulations to Nick Suzuki. I wish him the best in his tenure as our new fearless leader!
Go Habs Go
The Beer League Benchwarmer,
Will Shoukri